BIOLOGY ASPECTS OF HEALTH AND DISEASE Essay Example | Topics and Well Written Essays - 2250 words

BIOLOGY ASPECTS OF HEALTH AND DISEASE - Essay Example Some of the information requires to be translated into taste, sound, touch and smell. This is why this system is important since it performs these actions. The system also controls body nerves The three systems are responsible in the communication of the body parts. Without one part, one path of relaying body signals will be incomplete. That is, failure of one system will lead automatically to bodily disorders. Every organ being vital assists the other systems in ensuring that the body parts functions well. Autonomic nervous system The function of this system is to control the functioning of the internal organs like intestines, heart and stomach. Additionally, this system is responsible in controlling some of the body muscles. For example, most of the time we do not recognize when the heart beats increase or when the blood vessels contract and expand, this one is responsible for the autonomic nervous system to take care of. Therefore the system conveys information from all parts of t he body. This system is normally Co ordinated by the hypothalamus and the system is a significant homeostasis process. Endocrine system This system consists of glands which produce hormones to the blood streams. It produces chemicals which assist in controlling the body’s metabolic activities. ... The hypothalamus is an area between the brain stem and cerebrum that is responsible for controlling sleep patterns, body temperature, thirst, hunger, visual and auditory reflexes. Andersen and J. M. (2002, p.10-15) It is also responsible for communication between the cerebellum and other vital parts of the brain and also the selection of stimuli which are sent to the brain. The hypothalamus serves as a link between the endocrine system, autonomic and central nervous system. The role of the hypothalamus in controlling feeding behavior while linking all the three systems The hypothalamus plays a key role in the homeostasis of energy in triggering feeding behaviors. This is because the control of energy is important which makes eating the most fundamental aspect in maintaining body fats. The feeding behavior is a good example of how the hypothalamus links the endocrine system, central and autonomic nervous system. In the event when there is a deficiency in body fats, the endocrine syste m through a hormone called leptin comes in place sends stimuli to the hypothalamus. Charmandari, Tsigos, Chrousos (2005, p.265-270) In return the hypothalamus sends impulses to the autonomic nervous system and which are further relayed to the central nervous system and the final aspect is the feeling of hunger which motivates us to eat. Therefore the hypothalamus serves many purposes and is crucial in linking all the three systems. This interaction in return helps to control the mode of behavior in humans The functions and diseases of the brain Areas of function of the brain The brain is said to be the center of every signal sent by the body parts. Once a signal is sent to the brain, it acts by interpreting the signal and produces the action for the signal. The

Marketing Communication Strategy Assignment Example | Topics and Well Written Essays - 1250 words

Marketing Communication Strategy - Assignment Example The hockey team, thus, will dawn the unique old jersey designs to become more appealing to the followers. A perfect of way marketing a product is through strategic promotional messages where strategy aims at using unique messages to leave a long-lasting impression on the consumers. Finally, proper target marketing will be crucial in achieving the objectives of this marketing communication strategy plan by identifying the right market that can add value to the team. Formulation of this marketing communication strategy appreciates the role that brand positioning plays in influencing perception of the consumers towards a product relative to perception of the competing brands. The marketing positioning strategies or activities will aim at occupying advantageous and unique position in the minds of the consumers. The first initiative in improving the Bulldogs perception is making the team more active in the community as opposed to just engaging in a league game, and all ends there. In this case, the primary aim is to influence the customers by providing endless entertaining hockey game with a thrilling experience where winning games is more important for the continued support of the Bulldogs. The strategy also integrates social media in positioning by targeting an enormous influence through social media sites like Facebook, Twitter, Instagram and also mainstream media including the Television sports programs. Promotional social media activities like free jerseys for the followers will be a perfect way to improve the brand’s perception among the fans. Targeting niche market of a development league implies that the team will be entering a competition that is more community focused. In this case, the team targets a league that embraces community support through support on various services. On the other hand, the old hockey jersey designs

Overview Of Skincare Industry India Marketing Essay

Overview Of Skincare Industry India Marketing Essay The preference of Indian consumers is changing from the merely functional products to the preferential products. The average annual spending of Indian consumers on cosmetics and toiletries in 2005 is just over US$3. The cosmetics and toiletries saw its value share rising from 27% in 1999 to 31% in 2005. This trend also continued after that with consistent increase in the share. The entry of many multinationals also fuelled the growth in the industry as foreign players focussed more on product innovation. It is seen that global companies after coming to India trying to explore the traditional skin care products in India. Indian consumers are increasingly looking to international personal care brands as lifestyle enhancement products which will create a sophisticated and upper class image. The total skin care market is estimated to be around Rs. 3,400 Cr. The total size of the Indian retail beauty and cosmetics market is currently estimated at $950 million.   The overall beauty and wellness market, which includes beauty services, is $2.68 billion.   The cosmetics market in India is growing twice as fast as that of the United States and European market. However, The skin care market is at a primary stage in India. The penetration level of this segment in India is around 20 per cent. The improvement of medical technology also fuels the growth of the market in India. Major companies active in this segment include Hindustan Lever; Godrej Soaps, Colgate-Palmolive, Marico, Dabur and Procter Gamble. The skin care market can be segregated into toners, cleansers, sunscreens, anti-wrinkle creams, dark circle removing creams, astringents, f acial creams, moisturizers, fairness creams, day and night-creams. The penetration level for both the urban and rural market is low. Many people still prefer to use traditional products to cure the skin More than 25% growth every year in the Skin Care Industry Facial skin care products have become an essential part of the beauty market Gradual Adoption of the western culture The chart below shows major players in the skin care industry and their respective market shares International Skin Care market The skin care industry worldwide is a 50 Billion Dollar plus business. Caring for the skin of people throughout the world is a popular business. It is a business where people are passionate about their work, because it matters. It matters to their families, to their communities, to their profession and the whole world. It is a business where unmet needs still abound and where people around the world are waiting for new and better solutions. The major product segments in the market are Face Care Products, Body Hand Care, and Depilatories, and, Sun Care Products. The sub product segments include Facial Moisturizers, Facial Cleansers, and Hand Body Lotions/Creams. At present there are about 889 companies in the international market including many key and niche players worldwide such as Amway Corp. Asian markets ( 2007 Euromonitor Report) Rank Country Skin Care Value per Capita Country %Growth 1 Japan 102 US $ Indonesia 26 2 Hong Kong 73 US $ China 16 3 Taiwan 58 US $ Vietnam 15 4 South Korea 57 US $ India 13 5 Singapore 41 US $ Singapore 10 6 Thailand 14 US $ Malaysia 10 7 Malaysia 10 US $ Thailand 9 8 Philippines 5 US $ Philipines 7 9 China 4 US $ Taiwan 5 10 Indonesia 1 US $ Hong Kong 4 11 Vietnam 1 US $ South Korea 4 12 India 1 US $ Japan 2 From the above table it is clear that, The people in India spent least amount of money on the skin care with respect to the other Asian countries, However India has shown a very rapid growth in the personal care segment with a growth of 13% and is ahead of 8 prominent Asian nations. That shows that India has a tremendous potential for growth. The chart mentioned below tells about the Per Capita Skin care product Consumption of the India in comparison to other Asian countries( The values are in US $). This There is a huge potential market for skin care products in India as compared to other Asian countries as Indian market is still to be explored. Percentage of Skin care products in total cosmetics products segments Skin Care: 16% approximately Hair Care: 16% approximately Bath and Shower products: 46% approximately Colour Cosmetics: 6% approximately Fragrances: 1% approximately Drivers of the Industry Growing worldwide wealth Changing consumer lifestyle Globalisation Celebrity endorsement increases consumers awareness and interest The total disposable income of the people in Asia is 21% of that of the world which is estimated to increase to a value of the 23%( Euro monitor Report) The major Skin Care Segments and their Drivers Strong Desire for the fair skin Drivers Asians beliefs White hides three ugly bits Fairer equals to upper class Stressful lifestyle Busy lifestyle resulting in less sleeping time Stress hormone sends the skins oil glands into overdrive Development and Outlook These beliefs and the strong desire for the skin whitening products led to the development of technology and evolution of new whitening products and formulations. The whitening creams are also produced for men. In recent years the fairness cream is combined with the anti-aging formulations which bring the satisfaction and feel good factor to the customer. Also with rise in work-stress and pollution people are more inclined to these products. Not only that, baby skin care products, sun protection products, bleach and facials also gained popularity among people. Anti Agers Drivers Growth in Aging Population Accelerated Aging Rising Pursuit of Agelessness Development and Outlook Target young consumers: Prevention better than cure Super-premium : From global to local brands Mass brands developments Cosmeceuticals : Collaboration between cosmetics and pharmaceutical company New technology and ingredient More regulated industry to ensure the safety of cosmeceuticals Facing strong competition from aesthetic beauty service industry Skin Care Applications Drivers Increased consumer knowledge on skin care application TV beauty programs educates consumers on different products benefits Technology advancement Skin care evolution thanks to technology and research Beauty web blogs to allow consumers to exchange ideas New Routine Cleansing Liquid Cleanser Lotion AC Essence Mask Emulsion Effector White Essence Cream Trends and development Usual Routine Cleanser Toner Moisturiser Development of more powerful products Consumers may outsource personal care and pay for spas and treatment India has the maximum growth in the resort/hotel spa( 107% growth annually in 2007) Natural and ethical products Drivers Massive awareness of health wellness Safety scares and recalls Consumers look for guarantee of authenticity Rising greensumerism Technology facilitate the development of more effective products Key Trends and Developments Edible, natural and herbal ingredients Environmentally friendly packaging New retail concepts Minerals and precious materials, including gold Packaging innovation: eco-friendly packaging Same consumer buying both high technology and natural products Emergence of at-home-make products Venture into other products, such as sun care Well-known designers and celebrities increase consumers knowledge on natural ethical products Men Skin Care Drivers Workplace: Pressure from competition in workplace led to the emergence of Metro sexual man Greater acceptance in developing nations Move to more advanced products Key trends and Development Stronger growth than skin care: In 2007, the Asian Skin Care Market has grown at a rate of 8%, where as the men skin care market has grown at a rate of 14%. Similarly projected growth in 2012 is 6%, whereas the growth of the men skin care segment is 8%. Moving away from 3 basic cleaning steps Macho-sexual vs metrosexual Increasing popularity of sportsmen Lower acceptance of mens colour cosmetics Main focus will still be skin care and other mens grooming products New technology Focusing on convenience Cosmetics surgery for men Getting popular in countries like Japan and South Korea Inhibitors of the Skin Care Industry Environmental Standards In 2003, Unilever, had been exposed by The Environmental Investigation Agency (EIA) and Friends of the Earth in an article in the Observer newspaper today for sourcing talc illegally quarried by an Indian mining company. The mining company has also listed US multinationals, Johnson Johnson, Revlon and Avon among its clients. The quarrying not only destroys tiger habitats but also devastates the forest and watersheds vital for the well being of local people. This is one of the examples of how the environmental protection standards can affect the business in skin care industry. Laws Regulations of the government Cosmetics directly affect peoples life. Hence, the regulations for the cosmetics match to that of the drugs considering the sensitivity of the skin care cosmetic products and their possible side effects. The Drugs and Cosmetics Act 1940 is there to impose standards on the cosmetics manufacturing industries. Government import export taxes and regulations for the foreign companies also affect the skin care market. High end customers prefer MNC skin care products. Stringent government regulations are certainly inhibitors of the development of the skin care market in India. Trends Opportunities in India Growth in the young population (RBI report): Changing demographics in India 2/3rd Population below age of 35 Favourable Consumption Pattern: The share of private consumption for personal care products increases consistently over the years( Economic Survey 2009) Increase in Urbanization in India: The skin care products are not in the basic need category. Hence, the urban people whose basic needs are fulfilled are more inclined to these products and are potential customers to buy the skin care products. Urban Population in Millions Urban Population as a percentage of total population 1971 109 19.9 1981 160 23.3 1991 218 25.7 2001 285 27.8 Porters five forces analysis of International Skin Care Industry The manufacturing of skin care products is currently dominated by a small number of multinational corporations that originated in the early 20th century. The three largest skin care product companies in the world in terms of market share are Procter and Gamble, Loreal and Unilever. But they face stiff competition from the likes of Estee Lauder, Colgate Palmolive, Avon, Shisiedo, Johnson and Johnson, Beiersdorf. There are also a large number of local players within each market. In this analysis we will be analyzing the forces which affect the global skin care industry as a whole because many of the forces have similar effects across the world. Nature of Competition: The industry is a highly fragmented market, marked by the presence of a few companies with a global presence, which control a significantly larger share of the cosmetics market. The top 3 companies (LOreal, PG, and Estee Lauder) control around 35% of the share. The top 10 companies control nearly the 50% of the market. The rest of the market is distributed between small players who have a highly local presence. The industry is highly competitive due to the presence of a large no. of SMEs (France alone has over 850 firms with 10 employees or less). Another form of competition is from direct selling companies like Avon and Amway. The high end of the market is characterized by low volume, high product differentiation and large brand strength, which restricts the competition. While the low end market with limited differentiation allows opportunities for smaller companies to make their mark. Natural cosmetics in particular are rapidly gaining popularity and present an opportunity for SMEs and new entrants can compete against established giants. The industry is characterized by a high rate of product development and product obsolescence. Bargaining power of Buyers Due to the strong brand power of most of the large brands, buyer power of retailers and distributors is reduced as they must stock the most popular brands. But in operations where the retailers have a stronger position, markets where competition is intense, then buyer power increases. We can also analyze buyer power from the perspective of the end consumer because it is they who dictate the market trends. The customers do not always stick to one brand of makeup or perfume or any variant offered because the switching costs are very low. This means that buyer power is high and demand for favourable prices. Bargaining power of suppliers With global sales of nearly $300 billion in the cosmetic industry(2007 report), skin care products present one of the most complex global sourcing challenges. Much of the sourcing for the industry involves a fragile web of small, fragmented suppliers that must be linked together using a sophisticated and effective logistics technology. Suppliers are often small in scale compared to the largest manufacturers and consequently their power is reduced, but this countered by the fact that chemical producers gain revenues from a wide variety of sources, reducing their dependence on skin care product manufacturers. The trends seem to indicate similar conditions for the future. Overall, supplier power with respect to the cosmetic market is moderate. Threat of close substitutes: There are substitute products, but they are not fully developed in the Indian market as well as globally. There is a rise in popularity of the herbal and Ayurvedic products. People are more inclined to use skin care products that are made from natural herbs, rather than chemicals. Also some Ayurvedic medicines are believed to purify blood and bring good health to skin. The products made from chandan, haldi, rose water are used in villages to bring fairness in both girls and boys. These products are cheap and risk free. Hence , these products might act as substitutes to the skin care products produced by the companies. As the market of these herbal products is in the nascent stage, the threat from the substitute products is low. The same case is with the global skin care market. Threat from New Entrants Large firms generally have significant advantages over new entrants. Large firms scale economies allow them to compete more effectively on price, and invest in their own business; companies entering the market may find it difficult to compete. The brand strength of the major manufactures is considerable, which may negate much of the effect of low switching costs. New entrants may be able to start on a small scale, operating within a particular niche, such as make-up with anti-ageing components, for example, stressing natural ingredients. Hence, threat of new entrants is low. Barriers to Entry Product testing and research is both time-consuming and costly. New entrants also need to persuade stores to stock their products, and major retailers, aware of their importance in the distribution chain, may be unwilling to risk displacing existing brands for the sake of new ones. Substantial funds are needed to start up a business in this market, with capital required for investment in production, distribution, and also advertising which is crucial to success in the market. Hence, barrier to entry is high and needs high initial spending. Industry regulation: The companies are usually forced deal with strict regulations on issues like animal testing and environmental protection. Also cosmetic products have to face the highest level of scrutiny (almost the same level as pharmaceuticals) with regard to their safety levels. Strategy to be followed: They should try and target niche markets in the beginning and follow strategies like direct selling. Local penetration is required before moving for internationalization. Regulatory Landscape Current Indian cosmetic regulations are complex and there are multiple regulations under different regulatory bodies. There is a need to simplify the regulations and there is also a need to address the growing issue of spurious products and counterfeits. Indian cosmetic industry is mature and responsible enough to ensure safety quality of its products and the industry can take up joint responsibility with the Regulator for cosmetic regulations in India. European and ASEAN countries have adopted this model of self regulation successfully and the same is being suggested here in the Indian context. There is a negative list of ingredients which cant form a part of any cosmetic composition. There is also a restricted list of ingredients; such ingredients can be used only under specific concentration range in specific products and under specific conditions of pack declaration. In addition, there is a positive list of preservatives and UV filters thus restricting the choice of such ingredients and their concentrations. Cosmetic labeling is dictated by multiple regulations This includes Drug Cosmetics act, BIS packing norms and Standards of Weight Measures act. More recently, several amendments have been notified in the labeling clause of Drug and Cosmetic Act. Manufacturer is required to submit the relevant information pertaining to the formulation, raw materials used and their specifications, product quality specifications and safety data in support of the formulation. The information is reviewed by local (State) FDA and a cosmetic license is granted or otherwise. The clinical trial of the skin care products is also done to ensure safety for the consumers. Difference between Indian regulatory framework and the International regulatory framework for the skin care cosmetic products. EU ASEAN INDIA Legislative Document EU Cosmetic Directive ASEAN Cosmetic Directive Drugs Cosmetics Act, 1940 and Rules 1945 Labelling declarations: BIS product standards; PCRO Product classification Broader Cosmetic definition-definition includes secondary benefit; Broader Cosmetic definition-includes secondary benefit; Narrow Cosmetic definition-No secondary benefit allowed Cosmetic categories as illustrative lists yes yes No Claim Guidelines for regulation no yes No Value Chain Analysis The value chain for the cosmetic and skin care industry is as follows. The flow of channel from the supplier of the raw material to the retail shop is in accordance to the international generalized value chain. The analysis is also valid for the skin care products. Finished product Distributor Retail Raw material Supplier and DistributorNeutraceutical and Pharmaceutical Companies Raw Material Supplier for Skin Care Personal Care and Cosmetics Suppliers Media manufactures Chemicals Biological reagents Raw material supplier Preservative manufacturer Cosmetic Finished goods manufacturers; Salons; Department Stores; Dermatologist Office Finished Good Brand Owner CRO for finished goods and brand owner Gate Keepers Personal Care Council HUL In the skin care industry HUL is one of the major players having largest market share. Its famous brands in skin care are as follows Ponds : Global Brand, first mover to the country in 1947 Fair and Lovely : Patented formulation and is an Asian brand Lakhme Skin Care : This is brought from Tatas and is important for Salon business Aviation : Customized Skin Care solutions Vaseline : Monopoly in Indian Petro-jelly The personal product segment of HUL contributes to the 26% of the total revenue generated by the company. SWOT analysis of HUL Skin Care Strength The products have strong market reach. The soap brand LUX is available both in high price and low price variations. The skin cream brand fair Lovely has a very wide spread market. Strong Sales and Distribution Networks. Many variants of each product: Fair Lovely, Ayurvedic Fair Lovely, Fair lovely Anti marks Under a particular sub-brand, there is a huge diversified portfolio of products. For example, under Lakhme, there are almost all types of skin care products.( Anti aging, scrub, fairness, face wash, oil control etc) Both value and volume growth are ahead of the market Weakness The skin care products are mainly positioned as beauty products and are relevant to women. Though there is a huge opportunity to explore the products relevant to men, HUL has not much penetration to it. It is currently entering into the men skin care segment The sun screen, scrub and facial skin care products are not well developed till now and are not doing well compared to other skin care brands Premium products are not popular in rural Indias Opportunity Lakme Lever Private Limited (LLPL) commenced operations during the course of the year with the objective of achieving excellence in beauty services and with a view to create and nurture a service mindset. The Company launched the Lakme Studio, a premium salon format commencing with Delhi which has shown early signs of success. Similarly, Lakme Studio have also been recently rolled out in Mumbai, Chennai, Hyderabad and Bangalore. Liquid Body Wash is currently in growth stage. The HUL brands like Lakhme, Dove, Lux could produce products of these kind and capture the market Threat HUL skin care is at a maturity stage. The revenues may decline if constant innovation is not followed. Strong Internal competition: Competition between Lakhme Dove, Competition between Lux and Peers. External Competition and foreign players( Garnier, LOreal, Nivea etc) Brand Perception Brand Perception of the customers is mentioned is mentioned on the basis of perception about some specific brands like DOVE Fair and Lovely Fair Lovely Brand Perception: Customers believe that Fair Lovely ( Anti marks) is specially designed for skin with marks and spots. Fair Lovely with breakthrough Vita-Aloe Complex Lightens different kinds of marks in 4 weeks Gets visible fairness in 4 weeks Helps in preventing spots from coming back Ayurvedic Fair Lovely has extensively researched the fairness secrets of ancient Ayurveda and created a unique mix containing extracts of special Ayurvedic herbs. Its proven formula penetrates deep down your skin to give you a glowing fairness from within. Fair Lovely Ayurvedic contains Kumkumadi Tailam, an ancient fairness recipe of 16 precious Ayurvedic ingredients. Ayurvedic Fair Lovely Fairness Cream contains Nilopala Patanga. These Soothe relax skin cells, give a serene look. It also contains Chandana Ushira which reduce skin irritation, give long lasting cooling sensation. Marketing Strategy Adopted: Fair Lovely , apart from the fairness cream for girls entering into the men fairness segment and body lotion segment to increase its portfolio of products. Fair Lovely menz active is the product in this segment. Entering into Aurvedic segment, Fair Lovely is able to create a perception in the minds of the customer that its product is totally free from harmful chemicals and can bring a permanent change in the colour of the skin without any side effects as Ayurvedic products are without side effects. Fair Lovely, also in its advertisements creates a picture of woman which is unsuccessful and rejected everywhere because of her dark skin. Where as after using the product, she is able to regain her self respect and becomes successful. EMAMI Emami , a kolkata based company has been in the skin care products since the last 30 years and has sustained a good position in ayurvedic products. Products Boroplus Cream Fair and Handsome Boroplus Powder Navratna Cool Talc New Launched Products Boroplus Body Lotion Malai Kesar Cold Cream Marketing Mix Product Emamis products are mainly based on Ayurveda. The major skin care products are e.g.Fair and Handsome, Boroplus etc. Fair and Handsome continued its brand category dominance in the Middle East and the sub-continent; Boroplus maintained its dominance in India, Russia, Ukraine and Nepal. New products (Boroplus Winter Lotion and Emami Malai Kesar Soap) and new product variants (Navratna Oil) were launched. Price Emami has set the prices which are reachable to people of all economic status , and the products are available in wide variety of volumes e.g. Fair and handsome is available in SKUs of 7 ml, 12 ml, 30 ml and 60 ml. Place Emami has a good distribution network. The vast network includes over 4, 25,000 retail outlets, 2,800 distributors, 1,500 sub-distributors, 30 depots, six regional sales offices Promotion Emami invested Rs. 19,442 lac on advertisement and branding in 2009-10. Emamis products are endorsed by celebrities like Amitabh Bachchan, Shah Rukh Khan, Kareena Kapoor, Mumbai Indians (Sachin Tendulkar, Harbhajan Singh, Zaheer Khan), Saurav Ganguly, Virendra Sehwag, Madhuri Dixit, Chiranjeevi, Surya, Sunny Deol and others SWOT Analysis Strength: Distribution Network- Emamis products are available in 4,25,000 Indian retail outlets and 65 countries. Strong reach in rural india Celebrity ambassadors- Emamis products are endorsed by celebrities like Amitabh Bachchan, Shah Rukh Khan,Kareena Kapoor Advertisement Spent- Emami invested Rs. 19,442 lac on advertisement and branding in 2009-10 Advertising spend, as a proportion of the total revenues, was 18.7% in 2009-10 against 19.3% in 2008-09 Innovation- Emamis Fair and Handsome created mans fairness as new category of skincare products in India Fiscally Efficient- Nearly 56.1 % of Emamis revenue were derived from tax exempted locations in 2009-10 Certifications- Emamis quality credentials comprise respected certifications like cGMP, ISO 14000 and ISO 22000. Weekness: Inability to launch new products Major products based on Ayurved only Opportunities: The growing demand of beauty products provides a good opportunity. Emami can take advantage of already captured greater market share in the Fair and handsome and Boroplus products. Threats: A threat to the Emami is also the growing competition within the field of cosmetic brands. Due to the ongoing addition to the field of cosmetics, there is still the danger that other brands could surpass the profit. Another threat to the Company is the economic downturn that is quite evident in other countries. Such could thus hurt the possibility of higher profit for the company. Problems or delays in integration with Zandus distribution network, positioning and brand building may result in lower profit Fair and Handsome Cream Emami Fair Handsome is positioned as a product for male and portrays a strong male image. The colors used are silver, black and orange, which gives a strong macho look to the product. The pink colour is being avoided. The illustration on the cover page are before and after effects of the cream. It also contains a leaflet of information. This is to make sure that customer is well conversant with the instructions and is satisfied with the product. It was Launched in October 2005; first fairness cream for men in India Competitors- Fair Lovely Menz Active (Hindustan Unilever), Fair One Man (Elder Pharma, Shehnaz Hussain), Nivea for Men Whitening Cream (Nivea) and Set Wet Get Fair (Paras Pharma) Point of Difference- The unique five-power formula helps enhance skin fairness in just four weeks. The formula includes double-strength peptide complex, sunguard, anti-bacplus, stress buster and herbocool. Market Share- enjoys 84% market share in the Rs. 137 cr domestic mens fairness cream market Sales- Sales grew by 27% in 2009-10 Boroplus Antiseptic Cream Aniceptic and curative cream which is ideal for hard weather conditions and minor skin problems Competitors- The brands principal competitor is Boroline. During winters, the brand competes with other winter care products like cold creams, petroleum jelly and lotion etc. Pont of Difference- The presence of ayurvedic elements enhances medicinal and anti-septic features. Market Share- Boroplus accounts for around 74% market share of the Rs. 269-cr boro brand creams in India. Sales- Largest selling antiseptic cream not only in India but also in Ukraine, Russia and Nepal. Sales grew by 15% in FY 10 Boroplus Brand has been ranked 77th in the Brand Equity Zydus Wellness Ltd Segmentation: Everyuth is a brand of Zydus Wellness Ltd ,a pharmaceutical company which caters to a flexible market segment of woment aged between 18 to 35 years. They have a monthly income of Rs 10000 and above and they live in u

Year without Oil :: essays papers

Year without Oil OPEC Oil Embargo There are several things that come to mind when presented with the picture and topic, but the one that stands out most is shortage. However, shortage is an ironic word to use for it. It wasnÕt really a shortage in the fact that the world is out of oil, which being a non-renewable resource will be one day, but it was an incredible 130% increase in price by OPEC, Organization of Petroleum Exporting Countries. This forced the petroleum market to head into a tailspin. OPEC, started by the major oil producing countries in the Middle East, was designed to give price control to the oil producers, instead of the oil manufacturers. Formed in 1960, OPEC was only a middleman for 10 years, but in the 1970Õs, they found the right time to drive up the price of gas. One viewpoint can say it was about time that we started paying these countries for what they were up to that point, "giving us," but from the other standpoint, OPEC is no more than a cartel and monopoly. A cartel is two or more parties, the oil producing countries, hurting an innocent third party, oil consumers. OPEC was created to hurt the oil manufacturers who were taking advantage of the oil producers, but unfortunately the one that got hurt from the agreement are the oil selling stations and us, the consumer. There are several reasons why it isnÕt the manufacturers didnÕt get affected by any of the price raises. First of all, no matter how high the price of crude oil goes, the world still has to keep buying oil products. In fact, the world is using more petroleum products now than it ever has before, and can only get it from a few manufacturers, which means a monopoly is feeding an oligopoly. Monopolies are when the economy relies on one source for all of a product, also called a trust. Monopolies are banned in the United States by Anti-Trust Laws. Oligopolies are products, that the economy relies on, that are only available from a few sources. In a large market, the oil market, these companies can raise prices for consumers and receive massive increases in their profits. "To really understand the hardships that happened in the 1970Õs, and not being around in that time, we can look at the situation we are experiencing today.

Divirgent’s World Essay

In a futuristic, dystopian Chicago, society is organized into five factions. Each faction places value solely on a specific virtue, which its members work to cultivate throughout their lives. There is Abnegation, which values selflessness, Amity, which values peace, Erudite, which values knowledge, Candor, which values honesty, and Dauntless, which values bravery. Children are raised in their parents’ faction, and once they turn sixteen, they have the option to choose for themselves which faction will be theirs for the rest of their lives, whether it’s the one they grew up in or not. Beatrice Prior is a sixteen-year-old member of Abnegation. She and her brother Caleb, who is not quite a year her elder, take the aptitude test that will tell them which faction they are most suitable for. The test consists of a simulation of a confrontation with a vicious dog. Beatrice shows aptitude for three different factions, Abnegation, Erudite, and Dauntless, and this means she is something called Divergent. She is warned to never tell anyone of her results – it is dangerous to be Divergent. After much contemplation over whether to stay in Abnegation or switch factions, Beatrice chooses to switch to Dauntless, and Caleb moves to Erudite. In Dauntless, Beatrice changes her name to Tris because she feels it will allow her to start over and become someone else entirely. She makes quick friends with two Candor transfers named Christina and Al, and an Erudite transfer named Will, while three other Candor transfers, Peter, Drew, and Molly, become her enemies. Initiation into this courageous faction involves three stages, and they will be ranked after each one. Only the top ten initiates will become Dauntless members; the rest will fail out and become factionless, forced to live on the streets of the city in poverty. The first stage of initiation involves learning how to fight from their mysterious initiation instructor, Four, and one of the cruel Dauntless leaders, Eric. Because Tris is small, she isn’t a particularly adept fighter, but she manages to get by.

Difference Between The Two States Of The Community Surrounding Education

Facilitating and increasing possibilities in education remains to be a focal concern among states as it serves as an instrument for development and growth. This is why many states spend a large amount of income and resources for enhancing education to meet the demands of the population in general and the current trends in today’s society. Though there may be similarities in the overall objective, governments apply different e and varied strategies to make such effort a possibility.This can be seen if the educational system of the United States and Saudi Arabia be compared accordingly. Upon close observation, one can see there are striking similarities and differences between the two. They are similar â€Å"in terms of government spending on education, freedom to choose the school where they will attend to, and education for people with special needs, while differ in terms of attitude towards education, literacy rate, religion in school, gender roles, grading scales, and stage s of education† (Stevenson, 2008, p. 1).One major difference between the two states revolves around the attitudes and views of the community surrounding education. Compared to the United States wherein students are expected to attend class in a mandatory manner, Saudi Arabia does not impose such standards on students and remains to be open on individuals who seek to learn (Stalinsky, 2008). This in turn makes the system in United States strict and accountable towards creating educational policies. Another major difference is the statistics and numbers present as far as literacy rate is concerned.The United States educational system boasts of a 99% literacy rate for both men and women and continuously seeks new methods and mechanisms to solidify growth. On the other hand, Saudi Arabia fairs relatively lower than its counterpart and only provide 84. 7% for men and 70. 8% for women (Stevenson, 2008, p. 1). This is why the country is resolved towards establishing numerous framewor ks to help alleviate the increasing number of illiterate in the region. Curriculum content and facilitation is another difference between Saudi Arabia and American education.America offers its curriculum in a diversified manner and caters to different areas such as Physical and Social Sciences. Contrary to this, teaching Islam has been the focal point of Saudi Arabia’s educational system. It derives from the Sharia (Islamic Law) and the Quran as the basis for teaching (Ministry of Education, 2004). Equally men who have been trained under this can provide â€Å"religious secondary education with focus primarily on Islamic and Arabic Studies† (Stevenson, 2008, p. 3).Lastly, the scope of education is also another component that differentiates between the two states. In the United States, the curriculum is equally administered and facilitated both males and females. On the other hand, for Saudi Arabia, â€Å"education is divided into three separately administered systems: general education for boys, education for girls and traditional Islamic education for boys† (Stevenson, 2008, p. 3). Though there has been a move within the government to expand the scope of instruction for women, this practice continues to be prevalent in Saudi Arabia’s society.To conclude, though both the United States and Saudi Arabia are committed towards creating available education for everyone, they have different ways of applying such principle. These differences can be rooted to various cultural beliefs and practices that continue to shape how people think in two states. In the end, despite these differences, it can be argued that each one is committed in providing the necessary avenues to increase proficiency and develop schemes to make its citizens competent and ready to address the challenges of the 21st century.

Directors notes and stage instructions for An Inspector Calls Essay Example

Directors notes and stage instructions for An Inspector Calls Essay Example Directors notes and stage instructions for An Inspector Calls Paper Directors notes and stage instructions for An Inspector Calls Paper Firstly, we have the Stage Instructions to consider. Throughout the play, there is no mention of Inspector Gooles physical appearance except in the first set of stage instructions when he enters the Birlings house. He is said to need not be a big man but he creates at once an impression of massiveness, solidity and purposefulness. As for his age, he is a man in his fifties, dressed in a plain darkish suit of the period. There is no mention of any distinctive features to define him so already, an air of mystery has been created about this so-called inspector. For me, his massiveness, solidity and purposefulness and his name Goole build up a feeling of fear and this first set of instructions lead me to believe that he could be in the form of a ghost returning to teach the Birlings a lesson about responsibility. An additional example of this, is when Inspector Goole is talking to Mr. and Mrs. Birling (and occasionally Gerald) Priestley has added in instructions so that Goole speaks to them savagely and severely, which indicates he has less patience and is not as forgiving with them as he is with the children, Eric and Sheila. I think this shows the possibility of Inspector Goole taking on the role of Priestley himself because the point of this drama is to portray a certain message. To be able to portray this message he has to make everyone accept their responsibilities which is more difficult with the older generation, therefore Goole begins to lose his patience with them. Another important issue is the way in which Priestley has structured the play. As Inspector Goole is questioning the members of the household, Priestley has made sure it is obvious that there is a certain order in which they must questioned. When Gerald asks to see the picture the inspector says, hold on, your time will come and one line of inquiry at a time This shows he has already planned out whom he will speak to first and last and what information he will have. Due to the fact he already knows that each of them holds a key to Eva Smiths death, it is likely he could be a time traveller travelling back in time to punish the Birlings and make them realize the consequences of their actions. The dialogue from the other characters also helps us to comprehend the role of Inspector Goole in An Inspector Calls. I especially think this is achieved by Mrs. Birlings views on Eva Smith towards the end of the play, she thinks of Miss Smith a an impertinent child and apparently. was giving herself ridiculous airs that were simply absurd for a child in her position. This signifies that Mrs. Birling does not think highly of the girl and bearing in mind the social and historical context of this play, written in 1946 and set in 1912,we know that there were very definite divisions between the upper, middle and working-class so Mrs. Birling obviously sees herself as superior to Eva, hence her uncaring manner. This leads me to believe that the inspector could just be a device to portray the view that all people deserve to be treated fairly and equally, regardless as to what social background they come from. The Inspectors actions are equally as important when trying to comprehend his function in the play. Throughout the play, the inspector constantly pauses and looks at his watch or looks at the clock as if keeping a very close eye on the time, he is also able to predict when Eric will return, he checks his watch as the front doors slams shut. Furthermore, when he is showing Mr. Birling a picture of Eva Smith, the others advance to see it but the Inspector interposes himself between them and the photo. Not only are these actions unusual for a police inspector due to the abruptness and rudeness, but they are odd because of Inspector Gooles limitless knowledge as to when and where people will be, what information they will possess, and his increasing hastiness towards the end of the play to leave the house. This designates the fact that the inspector could again be either a time-traveller come to teach the Birlings a lesson on selfishness and equality or Priestley himself portraying his message to the audience. I think this because out of the possibilities, in my opinion, these are the only two that could acquire, or already know such extensive knowledge about Eva Smith. A further way in which Priestley helps us to understand the Inspectors role in the play is through the Inspectors own speech. When he first arrives at the Birlings house and throughout the rest of the play, Inspector Goole keeps referring to and describing Eva Smiths death in a distasteful manner, swallowed a lot of strong disinfectant, she was in great agony her position now is that she lies with a burnt-out inside on a slab. I think this is to create an atmosphere of guilt for the Birlings in the hope that they might seriously consider what part they could have played in this tragedy. From these quotations, we gather that it is unlikely Inspector Goole is a real police inspector due to the gruesome repetition of how Eva Smith died and so, to me, this indicates that the Inspector could be a close relation of Evas returning to seek his revenge. The questioning techniques used by Inspector Goole are also very important to help us understand his function in the play. He asks his questions very rapidly and directly, Where did you meet? What happened then? Was she drunk too? But you took her home again? These questions are pushing the story along and lead the characters into a trap so that they subconsciously confess to the Inspectors implications and confirm what he already knows. Also, when the inspector is asked how he has acquired all this information and whether he has spoken to Eva Smith, he replies, she told me nothing, I never spoke to her, and this seems very odd considering he knows so much about her life. However, earlier on in the play, he says it was from reading Evas diary but it would have to have been in intricate detail. These two points give the impression that Inspector Goole maybe omnipotent, so personally, I think this shows that he could either be a time-traveller or Priestley himself trying to convey the message that our own actions may have an effect on those around us as well.

Modernity

Modernity Sociology Term EssayQ4. What does sociology contribute to an analysis of the culture of modernity ?To understand what sociology brings to a study of our modern culture we must understand how humanity has got to where it is today .We must ask why the way that humans live day to day has changed so dramatically over the past couple of hundred years .We get some of the answers from sociologists who observed and questioned these developments .The study of Sociology itself arrived as a product of modernity.The term modernity is "designed to encapsulate the distinctiveness, complexity and dynamism of social processes unleashed during the 18th and 19th centuries" , which make a distinct break from the traditional way of living .It has been called the "Great Transformation" .Sociology tells us what happened and why , it highlights greatly the difference between living 300 years ago. It can be seen as a combination of a number of new developments in production coinciding with some new theories and ideas.Karl & his daughter Jenny MarxAn example of one of these developments that can explain the arrival of modernity was the dramatic improvement in the transport system and other forms of communication .This greatly accelerated contact across distances and required the synchronization of activity using clocks and calendars .Anthony Giddens a modern day sociologist believed that this was typified by the railway timetable ,which he described as a "time space ordering device" , in other words something that helped to coordinate in different areas and time zones.In his book "Introductory Sociology" , Tony Bilton tells how modernity had a huge effect in such basic things as peoples diet .He highlights 18th Century England as an example of this how people of all classes daily intake consisted of produce from all over the globe...

Assessment of Basketball in Lexington, Kentucky

Assessment of Basketball in Lexington, Kentucky As an amateur anthropologist, I was to participate in my observation, which I did to the best of my ability. Choosing my topic was the most difficult for me. Coming to America there are so many options that I could choose to research. So what was I to do? Well, being in the state of Kentucky, Lexington at that, I decided to research a sporting event in which Americans call basketball. As soon as I stepped of the big metal bird, I saw a picture of a wild cat holding a round orange ball. I remember thinking, I could never hunt these animals, they are too smart, they are nothing similar to the ones in the Outback of Australia. So I stopped the person that rode next to me on the metal bird, What is that animal doing with that ball? He remarked, We are in Lexington, home of the Kentucky Wildcats. With that he walked away. How could Kentucky be considered the home of the wildcat? We have many in the Outback. So, I continued down the nest where the birds drink and rest. Then it finally hit me, the name of the basketball team were the Wildcats. I was well on my way to find these Kentucky Wildcats. I arrived where they house the wildcats that play ball. The name of the cage was Rupp Arena. Apparently, I was not the only one interested in watching these trained animals play the sport of basketball. The price to watch these animals were extremely expensive; thirty dollars in American currency which would translate into 300 of my own currency. Once inside the cage I found that it was not at all what I thought it to be. There was an enormous amount of people present. In my observation this event is the biggest that people in this culture attend. In this cage you could smell a variety of things. Some smells were all too familiar from home; the urine smell as you walked into the place where people went to relieve themselves reminded me of the Hole. They had many different foods that smelled nothing like anything that I have ever smelled before. They had a brown thing that was twisted into a weird design; they had something that was in the form of a triangle that looked like a piece o f bread with cheese on top and round meat. I later learned that this food was called pizza. I was introduced to sweet dirty water that they call Pepsi. They gave me little square chunks of ice to keep my Pepsi cold while I watch these animals play basketball. I was ready to go watch the animals. What a weird event that brought an extreme amount of people. As I enter the main room of the cage I find that the floor is made of wood with writing on it and there are two weird looking trees, one at each end of the court. I was overwhelmed by what I saw, I had to go down there and see what was going on. I figured there are a lot of people down there looking at the weird trees and the wood flooring with writing on it so why not join them. But what I was confused about was the fact that there were twenty-six people on this floor throwing orange balls into a ring attached on the trees. Maybe this was a ritual before the wildcats were brought out. As I try to take my first step onto the floor a man that was wearing a yellow coat with black lettering stopped me. He tried to explain that only payers could be on the floor. The expression on my face may have shown him that I was an outsider and he explained that the game was about to begin and I should take my seat. So before I found the correct seat after sitting in three other peoples seats, a man wearing a blue vest finally showed me to my seat. After sitting for ten minutes the villagers began standing. In order to attempt to fit in I did this also. After I stood, music began to play and for awhile it appeared that everyone was staring at me, but after a few moments I realized that they were looking at a flag which represents the United States. After the song was over, I did as the rest and sat down. I was ready to see the wild cats play basketball. To my surprise 10 of the twenty-six people that was throwing the orange ball into the rings on the trees walked out wearing their tribal colors, five on each tribe. Then thre e guys that were dressed like zebras walked out on to the floor with the two different tribes carrying the same orange ball that the tribal men were throwing up earlier. After everyone walked out onto the floor everyone began to yell as loud as they could and stomp their feet and clap their hands yelling, Go Wildcats. In absolute joy I stand up expecting to see the animals playing basketball, but instead it is the tribal men. They are running back and forth with the orange ball. Several of the men would throw the ball to the ground and it would bounce back up to them, as they would run with it. The tribal men would group themselves up in pairs and take turns standing in front of them waving their arms like they are crazy. I think that it was a ritual to do this to each other as to show respect for one another. The zebra looking men never touched the orange ball except when the made a loud noise through a little black thing they blew into. The zebras controlled tempers that both trib es would let explode into anger. Every time a tribe man would get hit by an opposite member of the tribe the zebra would blow his little black thing and hold up fingers towards the villagers in the bleachers. I noticed that this culture would use hand motions to communicate. As a participant I would mimic their actions and throw my hands in the air when they did. It was strange because the same motion would show either disgust or joy for their tribe. Some would even display their middle finger, which I took as a demeaning gesture. After twenty minutes of the tribes playing basketball, a loud horn sounded calling the tribes off the court. At this time all the villagers got up from their seat and go to the cages meeting place, where one could get food and beverage or urinate. Some would even put a small white stick to their mouth and proceed to catch it on fire. After thirty minutes everyone shuffled back into the stomping grounds in which were for before the big horn blew again. Once again the two tribal men took to the big wooden floor and the weird trees. I noticed that the chief was not wearing the same garments as his followers. He wore clothes that covered all his body except his face. The tribe men wore shirts with the sleeves ripped off and pants with half the legs cut off. I think that maybe the tribes men have battled prior to this meeting and this was the reason for their ragged garments. The chiefs never stepped onto the big wood floor. He did however wave his hands like a crazy man and even jumped up and down like the followers under him. Some of the men would even dive into the villagers to see if they were paying attention to what was unfolding before them. The assortment of the villagers was amazing. It seemed no matter if you had colored or you were pale you were accepted if you did well for the tribe and considered a disgrace if you hurt the tribe. Both tribes had people of different colors and ages. Some had graybeards and wrinkly skin and oth ers were too young to talk and show their approval for their tribe. All come out to show support and to encourage their respected tribe. After spending a Thursday night in a cage called Rupp Arena I learned that the tribes name is called the Wildcats and it is a competitive sporting event and nothing more. However, some of the villagers always think that they can do better than who represent them. I have found that if I live by these three rules in Rupp Arena one can successfully fill his/her role in compiling data; one- go along with the crowd, they have been around for awhile and know the ropes; two- yell loud for the tribe that traveled the least amount to get to Rupp Arena; three- smile and hit others hands when the orange ball goes through the ring on the tree. It is wise to yell for the tribe that you sit amongst. I would always have a person helping me to learn the game of basketball as Barbara Anderson had someone show her the ropes in the bathhouse. And to find out information about what was happening, I would ask just as she did to find out more about the culture in Denmark. As I just sat there observing the actions I found that everything was universal, the yelling, the hand gestures, and the jumping up and down. They were all actions that showed either disgust or joy for what was happening on the floor. This is a way that people can enjoy life and kick back and enjoy the actions that took place in front of them or it was a way for them to live their past through the current competitors. The weird trees I found out later are called goals in which the players would shoot the basketball. They would pass and dribble and the coach would teach his players to play defensive on the other team. I found it very hard to be just an observer and sometimes I would catch myself enjoying my surroundings and not doing the thing that I was there to do in the first place. I enjoyed it though because it enabled me to sit back and catch some people doing idiotic things that I probably sometimes do. Overall this was a fun project to take part in and I am glad that I was able to do it at a University of Ke ntucky basketball game.

Assessment of Basketball in Lexington, Kentucky

Assessment of Basketball in Lexington, Kentucky As an amateur anthropologist, I was to participate in my observation, which I did to the best of my ability. Choosing my topic was the most difficult for me. Coming to America there are so many options that I could choose to research. So what was I to do? Well, being in the state of Kentucky, Lexington at that, I decided to research a sporting event in which Americans call basketball. As soon as I stepped of the big metal bird, I saw a picture of a wild cat holding a round orange ball. I remember thinking, I could never hunt these animals, they are too smart, they are nothing similar to the ones in the Outback of Australia. So I stopped the person that rode next to me on the metal bird, What is that animal doing with that ball? He remarked, We are in Lexington, home of the Kentucky Wildcats. With that he walked away. How could Kentucky be considered the home of the wildcat? We have many in the Outback. So, I continued down the nest where the birds drink and rest. Then it finally hit me, the name of the basketball team were the Wildcats. I was well on my way to find these Kentucky Wildcats. I arrived where they house the wildcats that play ball. The name of the cage was Rupp Arena. Apparently, I was not the only one interested in watching these trained animals play the sport of basketball. The price to watch these animals were extremely expensive; thirty dollars in American currency which would translate into 300 of my own currency. Once inside the cage I found that it was not at all what I thought it to be. There was an enormous amount of people present. In my observation this event is the biggest that people in this culture attend. In this cage you could smell a variety of things. Some smells were all too familiar from home; the urine smell as you walked into the place where people went to relieve themselves reminded me of the Hole. They had many different foods that smelled nothing like anything that I have ever smelled before. They had a brown thing that was twisted into a weird design; they had something that was in the form of a triangle that looked like a piece o f bread with cheese on top and round meat. I later learned that this food was called pizza. I was introduced to sweet dirty water that they call Pepsi. They gave me little square chunks of ice to keep my Pepsi cold while I watch these animals play basketball. I was ready to go watch the animals. What a weird event that brought an extreme amount of people. As I enter the main room of the cage I find that the floor is made of wood with writing on it and there are two weird looking trees, one at each end of the court. I was overwhelmed by what I saw, I had to go down there and see what was going on. I figured there are a lot of people down there looking at the weird trees and the wood flooring with writing on it so why not join them. But what I was confused about was the fact that there were twenty-six people on this floor throwing orange balls into a ring attached on the trees. Maybe this was a ritual before the wildcats were brought out. As I try to take my first step onto the floor a man that was wearing a yellow coat with black lettering stopped me. He tried to explain that only payers could be on the floor. The expression on my face may have shown him that I was an outsider and he explained that the game was about to begin and I should take my seat. So before I found the correct seat after sitting in three other peoples seats, a man wearing a blue vest finally showed me to my seat. After sitting for ten minutes the villagers began standing. In order to attempt to fit in I did this also. After I stood, music began to play and for awhile it appeared that everyone was staring at me, but after a few moments I realized that they were looking at a flag which represents the United States. After the song was over, I did as the rest and sat down. I was ready to see the wild cats play basketball. To my surprise 10 of the twenty-six people that was throwing the orange ball into the rings on the trees walked out wearing their tribal colors, five on each tribe. Then thre e guys that were dressed like zebras walked out on to the floor with the two different tribes carrying the same orange ball that the tribal men were throwing up earlier. After everyone walked out onto the floor everyone began to yell as loud as they could and stomp their feet and clap their hands yelling, Go Wildcats. In absolute joy I stand up expecting to see the animals playing basketball, but instead it is the tribal men. They are running back and forth with the orange ball. Several of the men would throw the ball to the ground and it would bounce back up to them, as they would run with it. The tribal men would group themselves up in pairs and take turns standing in front of them waving their arms like they are crazy. I think that it was a ritual to do this to each other as to show respect for one another. The zebra looking men never touched the orange ball except when the made a loud noise through a little black thing they blew into. The zebras controlled tempers that both trib es would let explode into anger. Every time a tribe man would get hit by an opposite member of the tribe the zebra would blow his little black thing and hold up fingers towards the villagers in the bleachers. I noticed that this culture would use hand motions to communicate. As a participant I would mimic their actions and throw my hands in the air when they did. It was strange because the same motion would show either disgust or joy for their tribe. Some would even display their middle finger, which I took as a demeaning gesture. After twenty minutes of the tribes playing basketball, a loud horn sounded calling the tribes off the court. At this time all the villagers got up from their seat and go to the cages meeting place, where one could get food and beverage or urinate. Some would even put a small white stick to their mouth and proceed to catch it on fire. After thirty minutes everyone shuffled back into the stomping grounds in which were for before the big horn blew again. Once again the two tribal men took to the big wooden floor and the weird trees. I noticed that the chief was not wearing the same garments as his followers. He wore clothes that covered all his body except his face. The tribe men wore shirts with the sleeves ripped off and pants with half the legs cut off. I think that maybe the tribes men have battled prior to this meeting and this was the reason for their ragged garments. The chiefs never stepped onto the big wood floor. He did however wave his hands like a crazy man and even jumped up and down like the followers under him. Some of the men would even dive into the villagers to see if they were paying attention to what was unfolding before them. The assortment of the villagers was amazing. It seemed no matter if you had colored or you were pale you were accepted if you did well for the tribe and considered a disgrace if you hurt the tribe. Both tribes had people of different colors and ages. Some had graybeards and wrinkly skin and oth ers were too young to talk and show their approval for their tribe. All come out to show support and to encourage their respected tribe. After spending a Thursday night in a cage called Rupp Arena I learned that the tribes name is called the Wildcats and it is a competitive sporting event and nothing more. However, some of the villagers always think that they can do better than who represent them. I have found that if I live by these three rules in Rupp Arena one can successfully fill his/her role in compiling data; one- go along with the crowd, they have been around for awhile and know the ropes; two- yell loud for the tribe that traveled the least amount to get to Rupp Arena; three- smile and hit others hands when the orange ball goes through the ring on the tree. It is wise to yell for the tribe that you sit amongst. I would always have a person helping me to learn the game of basketball as Barbara Anderson had someone show her the ropes in the bathhouse. And to find out information about what was happening, I would ask just as she did to find out more about the culture in Denmark. As I just sat there observing the actions I found that everything was universal, the yelling, the hand gestures, and the jumping up and down. They were all actions that showed either disgust or joy for what was happening on the floor. This is a way that people can enjoy life and kick back and enjoy the actions that took place in front of them or it was a way for them to live their past through the current competitors. The weird trees I found out later are called goals in which the players would shoot the basketball. They would pass and dribble and the coach would teach his players to play defensive on the other team. I found it very hard to be just an observer and sometimes I would catch myself enjoying my surroundings and not doing the thing that I was there to do in the first place. I enjoyed it though because it enabled me to sit back and catch some people doing idiotic things that I probably sometimes do. Overall this was a fun project to take part in and I am glad that I was able to do it at a University of Ke ntucky basketball game.

Detailed Review of Pricing and R&D Strategy of X5, X6, X7 Research Paper

Detailed Review of Pricing and R&D Strategy of X5, X6, X7 - Research Paper Example In a recent survey, ChangeWave found that out of 3,043 survey respondents from North America, 14% gave positive response to purchase a mobile tablet in the next 3 months (Epstein, 2011). This rise in the consumer adoption of new technology determines the extent of future changes in the pricing and budget allocation for Research and Development (R&D) of its products. Tablet Development is focused on providing high quality and custom designed applications for tablets manufacturers and operating system providers. Its core products are X5, X6 and X7 that have been in the market for the last 6 years. However, there are major drawbacks in the existing price and R&D budget allocation strategies that have undermined the new product development cycle in the organization. 1.1 Aim: The aim of this report is to highlight the drawbacks of the existing pricing and R&D budget allocation strategy on a period of 6 years for the core products of Tablet Development and to recommend an alternative strat egy that should have been adopted to achieve the organizational goals. 1.2 Objectives: To critically review the strategy of pricing and R&D budget allocation for each core product, namely: X5, X6 and X7. ... The customer base also experienced 61% new customers, 94% repeat sales and 103% profitability. However, the R&D costs deteriorated by -33%. In 2011-12, the product X5 experienced 21% increase in its sales and revenue. The customer base experienced only 15% new customers, 72% repeat sales and 12% profit.ability However, the R&D costs remained stable with 0% change from the previous year. In 2012-13, the product X5 observed a severe decline as its sales dropped with a 23% change from the previous year. The customer base also declined by 36% of new customers. The losses increased to 17%. In 2013-14, the sales declined by another 51%, new customers by 81% and profitability by 88%. In 2014-15, the sales declined by 26%, new customers by 100% and profitability by 500%. In the entire life cycle, the product X5 remained at same price of $265 and R&D cost of USD 7,20,000 with nil change. As a result, the product market saturation declined from 84% in 2010 to 3% in 2015. The repeat sales also declined from 94% in 2010 to only 3% in 2015. 2.2 Product X6: In the period 2010-11, the product X6 the price was $420 and experienced a growth of 126% in its overall sales and revenue. The customer base also experienced 124% new customers and 81% profitability. However, the R&D costs deteriorated by -33%. In 2011-12, the product X6 experienced 60% increase in its sales and revenue and 53% increase in total costs. The customer base experienced only 56% new customers and 14% profitability. However, the R&D costs remained stable with 0% change from the previous year. In 2012-13, the product X6 observed a severe low increase as its sales dropped to 3% increase

Teamwork makes a dream work Essay Example | Topics and Well Written Essays - 1000 words

Teamwork makes a dream work - Essay Example This study aims towards conducting a in-depth analysis of teamwork. The nine roles of Belbin Implementer Implementer is a person who works for the benefits and interests of the company rather than being motivated via self-interest. The key qualities that acts as the strength for this role is self-discipline, attitude for working hard, common sense and the ability to organize. On the other hand the key weaknesses of this role include lack of flexibility and the inability to accept new concepts and ideas (BELBIN Associates, 2012). Co-ordinator Coordinator is the leader who is confident and self-controlled. The key strengths of this team role are that they have the ability to welcome all the team members on the basis of their merits and at the same time they also understand the objectives of the team. But they have an average ability in terms of creativity and intellectuality, which serves as a major weakness. Shaper Shaper is the team leader who activates the team and is highly dynamic and strong. The major qualities of this role are strong willingness and drive to challenge self-deception, inertia, complacency and ineffectiveness. Weaknesses include impatience and can be easily irritated and provoked. Plant Plan is an unorthodox type of team leader who works on his or her own wish. The key strengths are intelligence, in-depth knowledge and creativity. Weaknesses include the tendency to ignore rules and impracticality. Resource Investigator This kind of leaders works by forming a network of individuals who can produce ideas and is enthusiastic and extrovert. The main strengths of this kind of leader is willingness to accept anything which is new and the ability to respond to the challenges. The weakness includes the tendency of losing interest once the newness has gone away. Monitor-Evaluator This team leader is characterised by making up his mind and finally reaching to a decision which is shrewd. They are cautious and unemotional and have strong sense of discre tion and judgement. Weaknesses include the inability to motivate other people. Team Worker Team worker is the person who has the skill and patience to listen to others and avoid any type of conflict that is occurring between the other members. The key qualities include awareness regarding the team spirit and sensitivity to other situations and people. Indecisiveness during a situation of crisis is a major weakness. Completer-finisher This person is conscious, painstaking and has the ability to complete anything that has been started. This person is bestowed with the ability to follow things and is perfectionist in whatever is done. Weaknesses include reluctance to let things go and worrying about small things. Specialists Specialists are persons who provide skills and knowledge that are rare. This person is highly dedicated towards his/her work, self-starting and single-minded. The major weakness of this person is the inability to see the larger picture. They only contribute to the team within their specialist field (Keen, 2003; Anon., n.d.). Tuckman’s Team Development Model In the year 1965 Bruce Tuckman has identifies the four stages of team development that has been described below: Forming In this stage the members are assembled to form a team and understand the task to be performed. Storming In this stage the members of a team becomes comfortable to each other and often engages into

Counselling Skills Essay Example | Topics and Well Written Essays - 1000 words

Counselling Skills - Essay Example The first stage is the relating stage wherein you relate with the subject’s frame of mind. This can be done by being attentive to what he says and at times also paraphrasing and repeating it. This makes the client feel that he was listened to and understood properly and this instils a belief in the client towards the counsellor. The next stage is the understanding stage. In this stage, the counsellor tries to understand the thinking style of the subject. Next is the changing stage wherein the counsellor tries to mentor the subject thereby changing his thinking pattern and thus helping him to solve his problems. Counselling requires a lot of activities from the counsellor’s side in order to help the subject. The Counsellor needs to create verbal, vocal and bodily communication with the subject (Board 2005). Once effective communication is established between the counsellor and the subject, it becomes easy for the counsellor to understand the frame of reference of the subject. Counsellor should make use of appropriate micro skills in order to establish effective communication with the speaker (Hough 1996). The micro skills constitute of keeping eye contact with the client, encouraging the client throughout by nodding at intervals. Acknowledgement of the subject’s emotions and feelings is also very important (Burnard 1999). The counsellor should make sure that he is not doing any other task at that point of time. Interrupting the client for no reason is also a must do not for counsellors. The counsellors should make sure that the questions which they ask the clients should not b e leading ones and should be open questions (Inskipp 1988). Leading questions direct the clients to give the answers which the counsellors desire. The counsellor should face the client in a square position, and should maintain a posture which shows involvement from the side

Nikolay Gogols The Overcoat. The Conclusion Essay

Nikolay Gogols The Overcoat. The Conclusion - Essay Example In fact, the supernatural addition to the story gives it more power as we digest the entire meaning of the story. Without the supernatural ending, we are left with the notion that world is a bleak place to live. With the inclusion of Akaky's ghost exacting revenge upon the Person of Consequence, we see that there is justice in the world and that the world is guided by forces that lurk beyond the human realm. Gogol's fantastic ending is surprising and delightful and this adds to the depth of the story because it offers hope. "The Overcoat" makes more sense when it is considered in the way it is presented - a tale of truth. The story is often discarded when readers reach the conclusion because they feel that it remove any substantial meaning. The way to read the story, however, is to take it at face value. Gogol wanted this ending to his rather realistic tale for a reason. He wanted readers to stop and consider supernatural occurrences in this tangible world in which we live. Victor Peppard observes that there are two ways that the story can be interpreted and maintains that "The Overcoat" has a "definite and tremendously significant relationship to the genre of the supernatural tale, particularly those tales about corpses and ghosts who have, or seem to have, returned from the dead" (Peppard). He believes that the story is meant to be "instructive" (Peppard) because of Gogol's literary predecessors. He also adds that it is "helpful to establish to what extent Gogol models his story on the generic require ments of the supernatural tale and to what extent he modifies them for his own purposes" (Peppard). Either way, "The Overcoat" plays out to be a supernatural story with a very moral message. This interpretation allows the ghost that appears at the end of the to be "even more persuasive than the guilty conscience of the significant personage" (Peppard). It must also be noted that the guilty conscious of the Person of Consequence is secondary to his conversion at the conclusion of the story. When we consider the ghost as a real character, the story not only makes sense, but it serves a real purpose. The supernatural ending of the story is also intended to make the reader relate to Akaky's experience and rejoice with him that he did receive justice in the end. This is the only way that the story can end without the tale being a complete tale of travesty for the "little guy." Akaky is, in fact, the Person of Consequence's victim for a very long time. Gogol has spent much of the story allowing us to see Akaky's life and how he lives it. There can be no doubt that he is a simple man living a simple life. There can also be no doubt that he is a bit quirky and, as such, is the butt of many jokes. It is also important to notice that Akaky lives his life quiet peacefully. He does not impose upon anyone else and it appears that his only sin is the lust he develops for the new overcoat. From this perspective, we can determine that Akaky needs the supernatural ending as much as anybody does because that is the only way that he will see justice. We are forewarned of this when the narrator s tates that no one could have "imagined that this was not there was to tell" (Gogol 245) about Akaky. Then we are told that the story does have a "fantastic ending" (245). From this we can gather that Gogol wanted us to believe in the supernatural aspects of this tale and not only believe but take issues to heart. In short, there is justice in the world. In addition, the conclusion of "The Overcoat" is significant because it is unique when it is examined against the rest of the tale. The supernatural ending to the story is actually the only fantastical element in "The Overcoat." Because the rest of the story is realistic,

Should the Government Pass a Fat Tax Article Example | Topics and Well Written Essays - 500 words

Should the Government Pass a Fat Tax - Article Example The underlining belief is that in increasing the cost of these products, individuals will be more motivated to pursue a healthy lifestyle. Still, some health activists counter that such a tax is wrong-headed in that rather than imbuing individuals with a sense of personal responsibility, it attempts to arbitrarily enforce healthy living. This essay considers the nature of the fat tax, arguing that in terms of the current social climate such a tax is justified.   In considering the nature of a fat tax it’s necessary to consider whether there is a legitimate connection between increased food costs and their reduced consumption. A recent research article conducted by the University of Minnesota titled ‘Pricing Effects on Food Choices’ investigated this connection (French 2003). This report indicated that there was a significant connection between increased food prices and the reduced consumption of these foods. Consider French (2003) when she writes,   Compared w ith usual price conditions, price reductions resulted in a four-fold increase in fresh fruit sales and a two-fold increase in baby carrot sales. Both studies demonstrate that price reductions are an effective strategy to increase the purchase of more healthful foods in community-based settings such as work sites and schools.In these regards, the study indicates that in increasing the cost of high-calorie food there was a corresponding increase in the purchase of healthier food options.

Counselling Skills Essay Example | Topics and Well Written Essays - 1000 words

Counselling Skills - Essay Example The first stage is the relating stage wherein you relate with the subject’s frame of mind. This can be done by being attentive to what he says and at times also paraphrasing and repeating it. This makes the client feel that he was listened to and understood properly and this instils a belief in the client towards the counsellor. The next stage is the understanding stage. In this stage, the counsellor tries to understand the thinking style of the subject. Next is the changing stage wherein the counsellor tries to mentor the subject thereby changing his thinking pattern and thus helping him to solve his problems. Counselling requires a lot of activities from the counsellor’s side in order to help the subject. The Counsellor needs to create verbal, vocal and bodily communication with the subject (Board 2005). Once effective communication is established between the counsellor and the subject, it becomes easy for the counsellor to understand the frame of reference of the subject. Counsellor should make use of appropriate micro skills in order to establish effective communication with the speaker (Hough 1996). The micro skills constitute of keeping eye contact with the client, encouraging the client throughout by nodding at intervals. Acknowledgement of the subject’s emotions and feelings is also very important (Burnard 1999). The counsellor should make sure that he is not doing any other task at that point of time. Interrupting the client for no reason is also a must do not for counsellors. The counsellors should make sure that the questions which they ask the clients should not b e leading ones and should be open questions (Inskipp 1988). Leading questions direct the clients to give the answers which the counsellors desire. The counsellor should face the client in a square position, and should maintain a posture which shows involvement from the side

Should the Government Pass a Fat Tax Article Example | Topics and Well Written Essays - 500 words

Should the Government Pass a Fat Tax - Article Example The underlining belief is that in increasing the cost of these products, individuals will be more motivated to pursue a healthy lifestyle. Still, some health activists counter that such a tax is wrong-headed in that rather than imbuing individuals with a sense of personal responsibility, it attempts to arbitrarily enforce healthy living. This essay considers the nature of the fat tax, arguing that in terms of the current social climate such a tax is justified.   In considering the nature of a fat tax it’s necessary to consider whether there is a legitimate connection between increased food costs and their reduced consumption. A recent research article conducted by the University of Minnesota titled ‘Pricing Effects on Food Choices’ investigated this connection (French 2003). This report indicated that there was a significant connection between increased food prices and the reduced consumption of these foods. Consider French (2003) when she writes,   Compared w ith usual price conditions, price reductions resulted in a four-fold increase in fresh fruit sales and a two-fold increase in baby carrot sales. Both studies demonstrate that price reductions are an effective strategy to increase the purchase of more healthful foods in community-based settings such as work sites and schools.In these regards, the study indicates that in increasing the cost of high-calorie food there was a corresponding increase in the purchase of healthier food options.

Human Rights Essay Example for Free

Human Rights Essay Human rights and the concepts concerning the treatment of man have received much publicity since 1948 during the formulation of the Universal Declaration of Human Rights. Protection of human rights goes way back to the early society of humans and continues to evolve with time as a leading factor in revolution and politics of any given government (Symonides 2003 p. 15). Power limitation for most governors based on the concept of human rights, which provided the foundation for judgment of the rulers’ leadership standards. United States also adopted this concept in their Bill of Rights that later developed, and through stress put on the need for international rights for human beings, the Universal Declaration got formulated too( Maddex 2000 p. 60). Currently, the human rights concept closely relates to the political organization of a society and the relationship between the government and its people. This entails the right of the citizens’ participation in politics, freedom that people should be entitled to, responsibility of the government to the people and the preservation of the people’s human rights in the process of practicing contemporary politics. Governments and states owe the people their prime dedication to maintaining and protecting the human rights; which involves their participation, recognition and expansion of the basic rights of people without necessarily infringing on meeting their basic needs. In order for a state to ascertain success in practicing contemporary politics, they need to strategize on the importance of maintaining the human rights of the people in the process of legitimizing their power and command for obedience. This paper aims to analyze the depth of concern that maintenance of human rights should receive in relation to practicing contemporary politics. The international body’s concern on rights issues dwells entirely on the policies that countries develop, their politics and the respect they maintain in regards to the rights of human beings. For instance during the end of antagonism in the East-West the United Nations strengthened their policies and stand on protecting human rights (Eade Williams 1995 p. 3). In their view of politics, in the contemporary world, they formulated ways to protect such rights; such as offering humanitarian assistance to governing bodies, team inspections in relation to weapon destruction and an effort to fight for the internally displaced citizens. The four duty levels of a state in politics require that they respect the rights regime by protecting, respecting and meeting the rights of the people. Therefore in order to achieve this fundamental objective and obligation to the people, the state needs to resist in interfering with the people’s rights, respect them, allow the freedom of sharing resources, taking part in political action and participating in political autonomy, as well. In respect to the rights of the people, the view on socio-economic rights comes into play because for the political government to be able to dispose the resources equally and satisfy the peoples needs; they face an obligation to respect the people’s rights to free utilization of resources. Regarding a collective group, let’s say the family, an association the governing bodies and the contemporary political leaders need to respect the resources belonging to these groups in relation to their rights to the use of basic resources to satisfy their needs; this is what strengthens the human relations arm of politics in any governing state (Eade Williams 1995 p. 42). Additionally, in an effort to increase and enhance machinery for rights actualization the state has to ensure they meet their obligation in committing to protect the rights of the people. In contemporary politics, the state has to make sure they put measures in place to protect the rights of the people against political, social or economical interference to avoid cases of political wrangles and conflict between the citizens and the arm of the government. This tertiary duty practicality involves establishing and maintaining a legal framework; by effectively implementing laws and regulations that would give the common man avenues to realize and enjoy their freedom and rights. On the hand, human rights form the pivot of moral doctrine that gives political order to the contemporary practice of politics. Hence the observation of human rights in reference to the international bill of rights determine the direction, scope and content usable in contemporary politics in relation to the moral norms of the people. Maintaining this moral doctrine of the rights of human beings in contemporary politics requires the application of convention measures issued in the Universal Declaration of Human Rights to rights of the people to quality health care and fair, legal attention; with the aim of improving lives. While the safest way to secure favourable conditions necessary for people to live exemplary lives still stands out as human rights activism; the public authorities remain best suited to secure those conditions for the people (Carey, Gibney Poe 2010 p. 32). Therefore, the much needed importance placed on maintaining the doctrine of human rights by most national institutions and international politics; in an effort to primarily avoiding interfering with the interests of the people. Moreover, the human rights doctrine in contemporary politics contributes to the ideological and geo-political order with a clear framework defining the basis of social, political and economic conditions required to lead better lives. Thus, the importance of practically monitoring and maintaining human rights through legal recognition and validation of the doctrine. Additionally, the human rights moral justification defines the sovereignty considerations made by a nation. Since human rights direct the legitimate criteria to be followed by individual nations, any appeals made by through politics should not by any means otherwise deter the nation-states from committing fully to maintaining the basic human rights. Thus, the human rights doctrine should be highly maintained because this determines the effective way of evaluating the contemporary legitimacy of the national and international political authorities (Shawki Cox 2009 p. 36). Another subject to consider in justifying the importance of maintaining human rights in contemporary politics cuts across the identity role it plays in a community of people. Human rights define the political identity of people living in a certain community; therefore any the political authorities need to be more careful in handling matters bearing the interest of the rights of a people because, in turn this reflects on their moral jurisdiction and legitimacy of order over a sovereign state (Shawki Cox 2009 p. 0). The morality of logic and justification of the individual rights and the community as a whole adds more weight to the extent of attention paid in maintaining human rights. Authorities in the contemporary politics have an understanding that human rights imposes positively to their control of power and effectiveness in law implementation; hence most of the leaders should formulate legislative laws that grant the people the freedom and the right to universal vision and contri bution in political issues. Also, in an effort to legitimize authority in current politics, the state will have to stand up and defend the universality and morals of human rights; indicating that their political concern is not entirely based on position and power, but emanates from their primary concern to retain the dignity and rights of the human beings. Considering the legislative role that humanity assumes in politics, the authorities should embrace the concept of human rights doctrine and pursue to promote high maintenance of human rights; to present the people with better living conditions. This is because human rights initiate the orientation and demand certain goods that lack political justification hence guiding the actions undertaken in contemporary politics. Furthermore in the past, human rights took the leading role in revolution activism; the same case applies to contemporary politics whereby the positive the authorities influence put on maintaining human rights the faster they will be able to expand their democratic control and command audience of the people. Therefore, since democracy in politics and human rights directly relate, democratizing the lives of the people and establishing lasting protective measures would go into creating political order and eliminating the ambiguity that politics has on the identity of humans (Neocleous 2006 p. 135). Alternatively, obligation to establishing and maintaining human rights should be emphasized, not just as for upholding the values of the society and mankind but leaders in the contemporary political world need to view human rights as political so that they will continue to defend and formulate new ones in favour of the people they govern. Satisfaction of the people through human rights- oriented politics involves the authorities appreciating the diversity of the peoples culture, understand people’s views, realize the other value of an individual apart from political persuasion and commit to the democracy of the community; allowing them to contribute to the overall contest for political power(Nash 2010 p. 53). The best response and support showed by the people to their political leaders emerges from their willingness to evaluate their own values, their role in the community, listen to the plight of the people, exclude favouritism and exploitation in their political hierarchy and utilize their personal privileges’ in power to improve the lives of the people. This practically justifies how deep the importance of human rights relates to contemporary politics; and so the need to deduce stringent policies that govern the authorities in dispersing their duties in the political setting. The Human Rights council and the International Criminal Court fall under the few international bodies established to direct and penalize the actions of contemporary political leaders; in an effort to maintain the rights of humans. Abuse of human rights results to tension between the authorities and the people; further disrupting the already acknowledge international rights and laws governing the same hence political instability (Baehr 1994 p. 60). Consequently the probing of the ICC, leads to positive change in the doctrine of human rights as the government and political body abusing the rights of man face tough penalties. Despite these changes emanating from negative political conduct, many ascertain their success and relevance in ensuring that peoples protection from greedy and selfish governance; thus ICC has gone further to increase the penalties tied to the practice of politics in the contemporary setting to reduce the political crime against humanity and the common cases of genocide. Despite the cry, for better leadership authorities through contemporary politics continue to violate the rights of humans; leaving humanity the remedy to seal the gap between the political reality and the democracy of a secure future for the people. Addressing the depth of this issue reflecting back to the controversies in United States of the Abu Ghraib Prison and The Guantanamo Bay prisoners (Johari 1991 p. 26); there’s need to address the relevant problems surrounding the fight for human rights and public display of political awareness through varied avenues like websites. Moreover, the common man can initiate the activism to retain the rights of humans through the family unit and the community which ultimately give rise to the leaders in the contemporary world. Direct campaigns on equality and importance of human rights need more boost in creating educative awareness and affirmative action; guiding the conduct of authorities in the modern world politics in relation to protecting the interests of the common helpless man. Since poor humanity directly reflects on global change, there’s need to cultivate the spirit of togetherness between the community and the political structures present in order to improve the living conditions of people and the growing generation(Symonides 2003 p. 8). Other motivating factors that push for the maintenance of human rights arise from the fear of denial from existence. The denial of human rights supports brutality in the regime of contemporary politics, therefore, to counteract this fear from becoming reality there should be incorporation of human rights policies in political debates; in the contemporary politics paired with their respective penalties in case of violation (Baehr 1994 p. 6). Political lea ders in contemporary politics continue to source out dubious avenues to evade observing such rights hence the need for the United Nations Program on human rights to effect change in contemporary politics through legitimate arguments and conferences with the relevant political bodies, humanitarian representatives and authorities. Conclusively, without pressure on appeals made to effect and maintain human rights, authorities, in the democratic political world, would continue to argue and ignore the desirable quality of human existence. Subsequently freedom and equality in terms of speech and sharing of resources respectively, would become less meaningful in comparison to the benefits that human rights induces in politics; hence instead of politics contributing to nation building the result would only push for the eradication of human existence. Therefore, despite the efforts made by international bodies to promote and maintain human rights, the common man also needs to start human rights activism from the grass root level to merge the two(the family or community with the political unit). This will go into fostering a positive political weather and educative awareness of self protection against abuse (Steiner Alston 2000 p. 55); that ultimately sums up to the minimum efforts towards maintaining human rights to sustain humanity.